Instagram released videos back in 2013 . They wanted their videos to be every bit easy to make and share as possible. Although the Instagram video length limit was but xv seconds at the fourth dimension, it speedily became a sensation among users.

Today, Instagram videos formats are very unlike and the requirements are more than advanced than before. As a issue, in that location are some required Instagram video resolutions that need to be met before posting.

Below you'll notice all the full Instagram video specs that utilise today. Take hold of our crook canvas and start creating!

Requirements for Instagram videos

Requirements for Instagram videos

Instagram Organic Videos Requirements

Vertical video

  • Minimum Instagram vertical video dimensions are 600 x 750.
  • Instagram vertical aspect ratio is four:5.
  • Supported video codecs: H.264, VP8
  • Supported sound codecs: AAC, Vorbis
  • Maximum Instagram file size is 4GB.
  • Recommended Instagram video formats are .MP4 and. MOV.
  • Instagram video length limit 60 seconds.
  • Instagram video minimum length: No minimum.
  • Video max frames 30fps.
  • Instagram explanation max length: 2,200 characters.

Yous might want to know that vertical videos have been a hit lately. They dive more traffic than square videos and are more cost-effective. If you haven't already, you can definitely give this format a try.

Video Stories

  • Minimum Instagram Stories video dimensions are 600 10 1067.
  • Recommended Instagram Stories video dimensions are 1080 10 1920.
  • Instagram Stories aspect ratio is 9:16.
  • Max Instagram file size is 4GB.
  • Recommended Instagram Stories video formats are .MP4 and .MOV.
  • Instagram Stories video length limit is xv seconds.

Square video

  • Minimum Instagram foursquare video dimensions are 600 10 600.
  • Instagram foursquare aspect ratio is i:1.
  • Supported video codecs: H.264, VP8
  • Supported audio codecs: AAC, Vorbis
  • Maximum Instagram file size is 4GB.
  • Recommended Instagram video formats are .MP4 and .MOV.
  • Instagram video length limit lx seconds.
  • Instagram video minimum length: No minimum
  • Video max frames 30fps.
  • Instagram caption max length: ii,200 characters.

Landscape video

  • Minimum Instagram landscape video dimensions are 600 10 315.
  • Instagram landscape aspect ratio is one:91:i .
  • Supported video codecs: H.264, VP8
  • Supported audio codecs: AAC, Vorbis
  • Maximum Instagram file size is 4GB.
  • Recommended Instagram video formats are .MP4 and .MOV.
  • Instagram video length limit sixty seconds.
  • Instagram video minimum length: No minimum
  • Video max frames 30fps .
  • Instagram caption max length: 2,200 characters.

Start analyzing your Instagram performance

Carousel Videos

  • Minimum Instagram carousel video ads resolutions are 600 x 600.
  • Maximum Instagram carousel video ads resolutions are 1080 10 1080.
  • Instagram carousel video ads aspect ratio is 1:i.
  • Maximum Instagram file size is 4GB.
  • Recommended Instagram video formats are .MP4 and. MOV.
  • Instagram video length limit 60 seconds.
  • Video max frames 30fps.
  • Instagram caption max length: 2,200 characters.
  • Recommended explanation length: 125 characters .

Instagram Video Ads Requirements

Usually, the organic and advertizement video requirements are the same, but it's always better to double-bank check that before posting. 😉

Vertical video

  • Minimum Instagram vertical video dimensions are 600 10 750.
  • Instagram vertical attribute ratio is 4:v.
  • Maximum Instagram file size is 4GB.
  • Recommended Instagram video formats are .MP4 and. MOV.
  • Instagram video length limit 60 seconds.
  • Video max frames 30fps.
  • Instagram caption max length: 2,200 characters.

Instagram Stories Video Advertisement Requirements

  • Minimum Instagram Stories video dimensions are 600 x 1067.
  • Recommended Instagram Stories video dimensions are 1080 x 1920.
  • Instagram Stories aspect ratio is 9:16.
  • Maximum Instagram file size is 4GB.
  • Recommended Instagram Stories video formats are .MP4 and .MOV.
  • Instagram Stories video length limit is 15 seconds.

Foursquare video

  • Minimum Instagram square video dimensions are 600 x 600.
  • Instagram square aspect ratio is 1:1.
  • Maximum Instagram file size is 4GB.
  • Recommended Instagram video formats are .MP4 and .MOV.
  • Instagram video length limit lx seconds.
  • Video max frames 30fps.
  • Instagram caption max length: two,200 characters.

Landscape video

  • Minimum Instagram landscape video dimensions are 600 ten 315.
  • Instagram mural aspect ratio is ane:91:one .
  • Maximum Instagram file size is 4GB.
  • Recommended Instagram video formats are .MP4 and .MOV.
  • Instagram video length limit 60 seconds.
  • Video max frames 30fps .
  • Instagram caption max length: two,200 characters.

Carousel Video Ads

  • Minimum Instagram carousel video ads resolutions are 600 x 600.
  • Maximum Instagram carousel video ads resolutions are 1080 10 1080.
  • Instagram carousel video ads aspect ratio is 1:1.
  • Maximum Instagram file size is 4GB.
  • Recommended Instagram video formats are .MP4 and. MOV.
  • Instagram video length limit 60 seconds.
  • Video max frames 30fps.
  • Instagram caption max length: ii,200 characters.
  • Recommended explanation length: 125 characters .
  • Minimum number of cards: 2
  • Maximum number of cards: 10

IGTV Videos Requirements

  • Minimum IGTV video length: i minute (60 seconds).
  • Maximum IGTV video length: 15 minutes when uploading from a mobile device orsixty minutes when uploading from a computer.
  • Attribute ratio: nine:xvi [vertical video] or xvi:9 [horizontal video].
  • Videos min frame charge per unit: 30 FPS (frames per second), min resolution of 720 pixels.
  • Maximum file size: 650MB (for x minutes videos or shorter) or iii.6GB (60 minutes videos).
  • Recommended size for comprehend photos: 420 x 654 (or 1:i.55 ratio).

  • Video format: .MP4.

Instagram Videos Extra Specifications

Here are some extra details for your Instagram videos:

  • File type: Full list of supported file formats
  • Bitrate: No limit to bitrate file if you're using 2-laissez passer encoding, every bit long every bit your file doesn't exceed 1 GB. Otherwise, 8 megabits per second for 1080p and iv megabits per second for 720p.
  • Thumbnail paradigm ratio: Should match the attribute ratio of your video.

Meeting all the requirements from this mail service shouldn't be a trouble for most modern iOS and Android mobile devices. If you have an older or more than obscure smartphone, consider changing to a newer model to take total advantage of Instagram videos.

Tools for creating Instagram videos

In case you are wondering which tools you could use when it comes to creating videos for Instagram, here is a short listing with a few tools that we've tested and tin can recommend:

  • InVideo – an online Instagram video editor with bachelor templates, images, and music
  • Clipchamp – a tool that helps to create awesome video content; we especially recommend it for creating Instagram video Story ads
  • Hype Type – an app that you can apply if you'd like to add moving or blithe texts to your video Stories
  • Mojo – another tool for creating blithe Stories
  • Biteable – an online video editing tool for creating whatever kind of videos that will be published on your feed or Stories
  • Lumen5 – a tool giving like possibilities to Biteable, available from your browser

Analyze Your Instagram Videos with Sotrender App

Wouldn't yous like to know which of your Instagram videos were performing the best?

Now y'all tin easily track the performance of your Instagram videos with Sotrender, which is a social media analytical app.

Some fourth dimension ago, nosotros've released the revamped Instagram Analytics for Business, and so you can connect your Instagram concern profile, streamline analyses and get insights that'll help you come across the bigger picture backside your profile and improve your engagement.

Let me testify y'all the best way to analyze the operation of your videos.

You can likewise evaluate the total share of impressions past media type.

The chart below shows you what media blazon attracts the most attending. This fashion you'll learn what your audience enjoys the most and it conspicuously indicates what media types y'all should exist sharing in the future to hitting the higher engagement.

Share of impressions by media type

Share of impressions by media type

What'due south more, yous tin can analyze the share of impressions day past day, in a selected time menstruum.

Start analyzing your Instagram performance

Impressions by media type

Impressions by media type

Activities by media type

Activities past media type, Sotrender

Last but not least, y'all should too analyze whether publishing video content had a pregnant impact on the number of followers or date rates.

The charts we showed yous in a higher place, inform about your organic video's performance. Simply in Sotrender you tin now analyze also your video ads results. By using Sotrender Ads you tin compare, for instance, a few video ads to each other to encounter which one was more than successful. Monitoring which videos gathered the biggest number of impressions, views or conversions, volition aid y'all tweak your ad strategy accordingly.

analyze Instagram video ads in Sotrender Ads

Start analyzing your ads

Run into what's at that place for you lot. 🙂

Bottom Line

Now you have all you lot need for the job. But for the total story, let me just give you a lilliputian bit of background information about Instagram videos and why they matter.

Already in 2019, 54% of consumers were interested in watching more video content from businesses they support. That means that you definitely have an incentive to prepare more video content in general.

Moreover, Instagram is seeing a large-time rise in ad dollars coming to the platform lately. It seems brands have found greener pastures on Instagram over Facebook'southward News Feed. Instagram states that 33% of the most-viewed Stories on Instagram are those that were posted by businesses.

This calls for changes in the manner marketers capture leads. Instagram video campaigns are no longer a nice-to-have strategy; now information technology'southward your necessary survival gear!

What'south more than, experts say 'Stories' was Instagram'due south smartest motion yet. 'Stories' were released in August 2016 equally a directly copied characteristic from Instagram's competitor, Snapchat. Now information technology hits 5 00 million users daily. That's over twice the number of users Snapchat had for its entire app life!

Today, brands can use Stories to promote their products besides! The platform lets you seamlessly integrate your video ads between organic releases so that they blend in.According to Instagram, 60% of users said they institute out about a new product through Instagram.

For all these reasons, Instagram videos are definitely worth the money. That's a bulletproof investment, that's why you should consider them for your next social media marketing strategy. 🙂

If yous're not using the power of video to meet your marketing goals still, it's fourth dimension to start. Option up a camera and outset churning out video content similar at that place's no tomorrow!

Start analyzing your Instagram performance

Read More:
  1. How do I post videos on Instagram?
  2. How exercise I take great Instagram photos?
  3. 9 essential Instagram tools for every social media manager & for every purpose

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